Selling Homes Off Plan

If you can sell your new builds before they’re built, you’re in a much better financial position, you’ve reduced your risk, and you’re safe in the knowledge you’re building homes that people actually want. So how do you inspire the level of confidence required for off plan sales

There’s an element of falling in love involved in the process of buying a home – your buyers want to engage emotionally with the future you’re offering them. But it’s also a major financial investment, so it’s essential to build confidence in the minds of your buyers and provide the rationale for their decision to buy. When you need to start selling homes before you finish building them – and sometimes even before you start on site, exceptional 3D visualisations are essential to inspiring the level of aspiration and trust your purchasers need to buy off plan.

In a piece of work recently completed for Waterstone Homes, we delivered a set of high quality CGIs as well as a 360 virtual reality flythrough for the Samsung Gear VR headset, enabling potential buyers to experience the various spaces in the apartments. Alongside a traditional printed sales brochure, prominent site signage, and a focussed PR and social media campaign, these visual assets have assisted Waterstone Homes in selling all but one of the 14 apartments long before the build is completed.

This 3D Flythrough was released as a traditional video, and supplied as a virtual reality experience: