5 reasons to use CGI before Photography in Property Marketing

08th May 2017

CGI is defined as Computer Generated Imagery and replaces a more traditional form of image production; instead of taking a photograph or filming something existing, CGIs are built in a virtual 3D landscape, giving us the ability to produce what doesn’t yet exist, a representation of what we imagine to exist or plan to create.

The possibilities are endless when it comes to Computer Generated Imagery so we have come up with 5 reasons to choose CGI before photography:

One…
High quality pixel perfect products can be created in CGI, long before an actual product is made in physical form. Everything from houses to what goes inside them can be achieved through Computer Generated Imagery.

Two…
It is by far the most cost-efficient option to choose when producing a collection of images or small differences across a number of similar images, for example on a development of houses using different external finishing materials or different kitchen styles. Instead of taking a multitude of photographs, it takes a few clicks of a button in CGI

Three…
The visual quality of a CGI is pixel-perfect which can be produced at a resolution fit for just about anything you can imagine. For example on hoarding around a development site, a billboard or on the side of a jumbo jet!

Four…
CGI can reach beyond the limitations of real world physics and budgets – the only limitation is imagination. A CGI can be created from any viewpoint so is safer – some real life set ups can be dangerous and there isn’t much possibility of CGI injury.

Five…
There is never any need for a rain check! You can control the weather in your CGI so no more waiting for a sunny day to arrange a shoot.

Of course there are some circumstances where we would recommend traditional photography, for example where a subject already exists, CGI really comes into its own when “imagineering” is required.

Our property marketing team has a wealth of experience and expertise when it comes to creating CGIs to sell new homes off plan. Whatever your project, iCreate has the experience and expertise to turn your ideas and plans into a compelling vision of the future. Contact us to find out more.

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