hello@icreate.co.uk   ●   International: +44 207 099 0447   ●   London: 0207 099 0447   ●   Bristol: 0117 223 2024   ●   Wales: 01792 824 894   ●
hello@icreate.co.uk   ●   International: +44 207 099 0447
London: 0207 099 0447   ●   Bristol: 0117 223 2024
Wales: 01792 824 894
Architectural Visualisation London

Architectural Visualisation London

Market Leaders In London For Architectural Visualisation

iCreate produce cutting edge architectural visualisation in London for architects and property developers.  We create interactive architectural 3D models that sales teams in the property sector can use to show buildings before they are built.  Being able to showcase property developments at a distance is incredibly impactful and can make the difference between getting a sale off plan or not. 

Architectural Visualisation Of London Stadium

West Ham Football Club

West Ham Football Club commissioned iCreate to produce an architectural visualisation of the London Stadium. The architectural flythrough helped West Ham to convey the premium nature of the new London Stadium in a way that would generate confidence and build excitement in the future of  West Ham United and its new home.

Architectural Visualisation Showhome Animation

London, UK

iCreate’s London studio produced this fantastic architectural visualisation of a luxury high-end showhome near London.  The team were able to visualise this showhome from architectural plans before it was built enabling the sales team to showcase the property to potential clients. 

360 Architectural Visualisation Walkthrough of London Stadium

This 360 Architectural Visualisation Walkthrough of London Stadium was generated from CGI which serves as an effective solution for those seeking to show off their development. By combining both principles, CGI Imagery and 360 Virtual Tours, potential buyers or investors have the opportunity to visually experience a architectural commercial developments before they are built.


London Restaurant Refurb Architectural Visualisation Renders

Our team produced these high-quality CGI images showcasing a London high street restaurant refurbishment.  Attention to detail was undertaken to portray the beautiful and luxurious decoration of the renovation.  You can see more on this architectural visualisation project Here. 

Why Would You Need Architectural Visualisation?

Architectural Visualisation In London can provide the visual impact needed to sell properties off-plan or provide that visual impact needed for architects to bring their designs to life.  After all, it’s hard to persuade someone to buy a property that hasn’t been built yet!   This impactful CGI modelling gives property developers the much-needed tools to sell to clients off-plan.  We also cover commercial developments, so get in touch today to see how we can bring your vision to life.

New Houses

Creating virtual showhomes of new property developments is our bread & butter. Our clients can sell the dream of a new house to their buyers without the property even being built.

Commercial Developments

We can create bespoke CGI visualizations of your commercial developments. Being able to show your vision in incredible detail can make the difference between getting a contract or not.

Marketing Brochures

iCreate can produce a printed marketing brochure that features your property development in our detailed exterior and interior CGIs work. Bringing it to life.

Why Use iCreate For Your Architectural Visualisation Needs In London?

iCreate is a specialist Architectural Visualisation Studio In London studio with a team of 14 professionals employed in-house designers. We provide 3D modelling, rendering and animation services for the property industry. We deliver expert solutions for every requirement, and we take a long term approach, ensuring that the architectural renders we create can be adapted and updated over time as your projects evolve. We are “technology agnostic”, developing professional-grade 3D environments suitable for a wide range of industries including Property Development.  We also pride ourselves on being easy and fun to work with!

Results Driven

Our CGIs have helped many clients throughout the UK achieve winning results in their projects.

Innovative Ideas

We strive to provide innovative ideas to make your development campaigns a success.

Part Of Your Team

We don't want to be just a third party providing a service. We want to be part of your team.


Computer Generated Imagery, or CGI, refers to photorealistic 3D visualisations of new developments, created using advanced 3D modelling and rendering software.  A static image of a new development is often referred to as “a CGI”.

Computer Generated Imagery is created by 3D visualisers working in 3D modelling software.  Virtual 3D models of new developments are constructed based on the 2-dimensional architectural drawings (floorplans and elevations), and then realistic surface materials, landscaping and lighting effects are applied to those virtual models.  Finally, virtual cameras are positioned to produce images of the models from selected viewpoints, or to move around the models to produce 3D flythroughs.

CGI (Computer Generated Imagery) provides a clear and compelling understanding of what a new home will look like, so that purchasers have the confidence to buy a new build property before it’s built.  Accurate, detailed and photorealistic CGI builds confidence and clarity in the minds of prospective buyers, whilst also helping people to engage emotionally with what it could be like to live in a new home.

CGIs of new property developments are normally based on the architectural drawings – floorplans, elevations, site plans.  If your architect has created a 3D model file (eg in SketchUp or Revit), this is a useful starting point for your 3D visualisation team but is not essential.  Additional drawings such as sections, M&E plans, kitchen and bathroom plans, topographical surveys and landscaping plans may also be requested.  A full and detailed specification will be required for external materials and landscaping.  For internal CGI, a specification for internal materials, fixtures and fittings is required so that your 3D visualiser can ensure the CGI reflects exactly what you are intending to build.  Interior designs can be provided in the form of mood boards or pinterest boards, or you can request that your 3D visualiser comes up with the interior designs to suit the aspirations of your ideal buyer.  In most cases, your 3D visualiser will be happy to work with you to understand your vision, if there are any gaps in the drawings, plans or reference materials that you have available.

A 3D flythrough is a computer generated animation video that travels around a new property development, to show what it will look like, before it’s built.  3D flythroughs can tour the exterior and/or the interior of new property developments.  They are created from virtual 3D models constructed within specialist 3D modelling software.

Professional Computer Generated Imagery (CGI) of a typical small development could range from £1,000 to £5,000.  Most architectural visualisation companies will request to see your architectural plans in order to provide a fixed quote to create CGIs and/or 3D flythroughs of your property development, as the costs will depend on the size and complexity of the architecture to be modelled, as well as considerations like the number of different property types, whether you need internal views as well as externals, and whether you want static CGIs or 3D flythrough animations.  Daily rates will typically range from £250 to £500 per day depending on the experience of the company, and projects can range from three days to ten days for simple projects.  Larger, more complex developments can take weeks to visualise in 3D.

Single static CGIs can normally be delivered within a week, but there may be a lead time to book your project into the studio schedule.  3D flythroughs can take 4-6 weeks to produce because of the extent of 3D modelling involved but also because of the rendering time, which can add 10-14 days to the end of the project for large and complex animations.  For a CGI package including images, animations and other property marketing materials, we recommend allowing 8-12 weeks.  This provides time for your team to review work-in-progress and provide feedback as the CGI develops.  No-one benefits when a project is rushed unnecessarily, and the best approach is to book your project in ahead of time to be sure of meeting your intended launch dates.

To obtain a price for your CGI project, you will normally be asked for your basic architectural plans (floorplans, elevations and site plan).  Be clear about what you want – how many viewpoints?  Static images and/or 3D flythrough animations?  External and/or internal views?  If you are not sure what you need, discuss your requirements with our project advisors.  We are always delighted to talk through all the options and to make recommendations based on your needs and your budget.