The Benefits of using VR In Property Marketing

Have you ever bought or sold a property? If yes, then you will know how competitive the real estate industry is. Buying and selling properties can also be a very long-winded process, with all the meetings, negotiations and viewings. That is why there has been a vital game changer that has entered the property sector- Virtual Reality (VR). So, what is VR? And what are the benefits of using VR? How is it transforming the real estate sector for the better?

To understand VR better, we’ll start with breaking down the term into two parts. Firstly, ‘Virtual’ refers to the not physically existing state designed by software. And, of course, ‘Reality’ is defined as the state of things that do actually exist. So, the combination of these terms provide us with an experience that is close to reality, created by computer software to seem realistic. Simple!

VR is portrayed through new advancements in computer technology and a variety of systems, software and hardware. You might be familiar with the headsets that are used in VR (see the image below) allowing you to step into a visual world. VR is used increasingly being used for many purposes such as medical diagnosis, treatment or Sports Therapy. But one industry that seems to be really benefiting from VR is the Property Sector. Which brings us to the question, how is VR transforming the real estate sector?

VR eliminates the time-consuming tasks, as identified above, that comes with buying and selling properties. For example, by simply putting on a VR headset, potential buyers can view a property through an immersive 3D experience. Here at iCreate, we strive to use VR to help our client’s visualise their developments in order to engage audiences and help sell their properties off-plan. We have worked with a variety of planners and brands to bring homes, shops, hotels and even football stadiums to life. Whatever the stage of your development is at, we have the ability to transport you to it. So, be sure to stand out in today’s cluttered real-estate sector and let VR represent your brand today!

Take a look at our VR property portfolio