Boosting Your Chances Of Securing Planning Permission

May 5, 2017

Securing planning permission can be a challenging, costly and often time consuming process but with the help of persuasive 3D visualisations and CGIs, decision makers can view the proposed development in photoreal detail – this can often mean the difference between obtaining planning permission or a refusal.

As is common with all planning applications, careful consideration is taken by the planning authority as to how your building or development will affect the surrounding area. What the planners really want to see is how your proposed development will impact upon the surrounding streetscape or landscape. By showing your scheme in context, through a seamless merge of the 3D model with site photos from the viewpoints the Planners may specify, we can help ensure that decisions are based more on fact than on fear. In many instances you have to convince the public or neighbouring property owners that your building will not pose a nuisance or be an eye sore to prevent them raising objections which could lead to a refusal.

Photomontages may provide the rationale and the confidence that your key decision-makers will need, but sometimes – due to the angle of the view, the viewing distance or even the weather – they don’t always present you with the opportunity to spark imagination, engage emotions, or make it aspirational. That’s why you need a set of high quality CGIs to complete the pitch. With ‘golden hour’ lighting, incredibly lifelike trees and planting, and a genuine understanding of what makes this scheme special, we’ll deliver compelling imagery for PR, public consultation and committee presentations.

When you engage iCreate as your 3D Visualisation partner, you can be confident that you’ll have the visuals you need, when you need them, as the project moves forward. Whether you need us to make amendments to the 3D models based on updates to your plans, provide additional viewpoints, or progress to creating marketing collateral once the scheme has been approved, we will be happy to help. And we ensure that the way we work is future-proof, meaning that if you later require animations, interactivity or virtual reality, your 3D scene is set-up to make this possible.