hello@icreate.co.uk   ●   International: +44 207 099 0447   ●   London: 0207 099 0447   ●   Bristol: 0117 223 2024   ●   Wales: 01792 824 894   ●
hello@icreate.co.uk   ●   International: +44 207 099 0447
London: 0207 099 0447   ●   Bristol: 0117 223 2024
Wales: 01792 824 894

Chatham Reimagined - 3D Flythrough Case Study



" We cannot recommend iCreate highly enough. They took time to understand the brief from the very beginning and set up key milestones in order to establish a sensible timeframe for completion of the project which they delivered on time. Throughout all our dealings with the team we were very impressed with how proficient, dynamic and professional they were, often adapting to late change requests and demonstrating a real focus on quality. We were also grateful for all their friendly advice, suggestions and hand holding along the way. We have already recommended icreate to other companies we work with and look forward to working with them on projects in the near future. "


iCreate responded to a tender published by Medway Development Company to produce a 3D model and flythrough animation, showing the upcoming regeneration of Chatham waterfront, featuring three key development sites and extensive public realm across this part of the town.  The objective was to provide local people, investors and prospective homebuyers with a new perspective on Chatham, promoting it as a town that is ‘on the up’, as a great place to live, work and visit – with lively nightlife, shopping and cafe culture along the riverside, and with major new developments already underway.  

In addition to an external flyaround of the waterfront quarter, our client required property marketing materials for the three new residential developments set to be released for sale in late 2021 / early 2022, including 3D walkthroughs of the various apartment types and photorealistic CGIs of the interior spaces.


Over a period of 4 months, iCreate worked closely with the Medway Development Company team to plan and deliver a package of 3D graphics including a 3D flythrough animation, two apartment walkthroughs and a gallery of high resolution static CGIs for community engagement and property marketing purposes.  3D models of key schemes were obtained from the architects involved in each of the different schemes, so our role was to update these models, apply realistic surface materials, and incorporate them into our overall 3D model of Chatham, with improved green landscaping and public realm upgrades.  

This 3D model was then the basis for a 3D flythrough animation taking viewers on a tour of the vision for the regenerated waterfront area – a film entitled “Chatham Reimagined” – enabling local people and prospective investors to appreciate the plans underway and the scale of the ambition for this part of town.

Meanwhile, photorealistic interior models of three apartment types were created, complete with furniture and decor to match the mood boards provided.  From these interior models, we delivered interactive 3D walkthroughs of each unit type, and a set of high resolution static CGIs for use on site hoardings and in sales brochures.