Clwb Crown

Merthyr Tydfil

Broad Haven

Local entrepreneur, Jorge Dascensao, approached us to produce an immersive animation and selection of CGIs to assist in visualising his new business venture, Clwb Crown. The old Merthyr Tydfil RFC was vacant and Jorge had a dream of transforming the space into an inspiring music venue with a tapas bar. To convert this space, planning was required and Jorge wished to use our prop-tech to support his application.
iCreate produced an animation and set of CGIs to support Clwb Crown’s planning application & media coverage. Our deliverables featured both the external and internal areas of the venue, including cut shots that showcased the tapas bar, rooftop terrace and music venue area. Jorge had great success when sharing our marketing collateral with planners and the media. Many Welsh news articles were posted and planning permission was granted! Due to the animation, Clwb Crown was also acknowledged by Regeneration Wales.

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