Our client had secured planning permission for a development of nine luxury properties and was about to start on site. However, a show home would not be ready for many months, and the sales team were keen to start the marketing and sales process at the right time of year to generate maximum interest.
The quality of the specification would be a cut above what others were offering it would be important to convey the quality of the details, and the extraordinary location needed to be emphasised. This development was a little different to their previous projects, as they were targeting families who desire to reside in a luxury suburb of Swansea.
iCreate delivered a complete property development marketing package to provide prospective buyers with everything they would need in order to buy off plan. We started by gaining a clear understanding of the ideal buyer, in order to create a brand and a visual approach.
A fully furnished 3D model was created of five different house types, visualising every detail of the high specification interior and exterior. Care was taken to deliver an emotionally engaging experience through the 3D flythrough animation. Static internal and external CGI images were also produced to showcase the different house types in the marketing brochure.