CGI Images are becoming a massive asset to the property industry. They serve as a critical way for property developers, architects and sales teams to show a new home or development off-plan through the magic of CGI images. We are market-leading experts in rendering CGI images of new homes for the property industry. We can produce every aspect of the project in incredible detail, such as CGI of furnishings, the building or even a whole neighbourhood. CGI images are also becoming a superb alternative to a physical show home as it can be used to visualise internal and external viewings areas of the property prior to building.
Our CGI images can be turned into external fly around animations to give customers an idea of how the completed property development might look. Imagine being able to show your potential customers where they could be living with high detail, animated CGI images.
Our internal CGI images are just as impressive as the external showcase. We can create every detail of your showhome with our CGI imagery from the furnishings to the decor. Let your potential customers imagine living in their new homes before they are even built.
Combining both principles, CGI Imagery and 360 Virtual Tours we are able to recreate your full showhome in the most immersive way. Imagine being able to pop a VR headset on a customer in your sales office or send them a link so they can view it themselves from home and have them walk around your showhome before it’s even built. It’s the future of property marketing today through CGI images.
As you may know, selling homes off-plan to customers is no easy task. They are parting with vast amounts of money and it’s hard to convince someone who has not seen the property that it’s the right fit for them. CGI Images provide that necessary visual representation of what your property development will become which allows customers to imagine living there in a much earlier stage of the buying process.
iCreate is a specialist CGI Imagery Studio based across the UK with a team of 14 professionals employed in-house designers. We provide CGI Images, 3D modelling, and animation services for the property industry. We deliver expert solutions for every project and can adapt as your development evolves over time. Property marketing is in our blood and we know how to do it efficiently and effectivly. We also pride ourselves on being easy and fun to work with!
Computer Generated Images, or CGI, refers to photorealistic 3D visualisations of new developments, created using advanced 3D modelling and rendering software. A static image of a new development is often referred to as “a CGI”.
Computer Generated Imagery is created by 3D visualisers working in 3D modelling software. Virtual 3D models of new developments are constructed based on the 2-dimensional architectural drawings (floorplans and elevations), and then realistic surface materials, landscaping and lighting effects are applied to those virtual models. Finally, virtual cameras are positioned to produce images of the models from selected viewpoints, or to move around the models to produce 3D flythroughs.
CGI (Computer Generated Imagery) provides a clear and compelling understanding of what a new home will look like, so that purchasers have the confidence to buy a new build property before it’s built. Accurate, detailed and photorealistic CGI builds confidence and clarity in the minds of prospective buyers, whilst also helping people to engage emotionally with what it could be like to live in a new home.
CGIs of new property developments are normally based on the architectural drawings – floorplans, elevations, site plans. If your architect has created a 3D model file (eg in SketchUp or Revit), this is a useful starting point for your 3D visualisation team but is not essential. Additional drawings such as sections, M&E plans, kitchen and bathroom plans, topographical surveys and landscaping plans may also be requested. A full and detailed specification will be required for external materials and landscaping. For internal CGI, a specification for internal materials, fixtures and fittings is required so that your 3D visualiser can ensure the CGI reflects exactly what you are intending to build. Interior designs can be provided in the form of mood boards or pinterest boards, or you can request that your 3D visualiser comes up with the interior designs to suit the aspirations of your ideal buyer. In most cases, your 3D visualiser will be happy to work with you to understand your vision, if there are any gaps in the drawings, plans or reference materials that you have available.
A 3D flythrough is a computer generated animation video that travels around a new property development, to show what it will look like, before it’s built. 3D flythroughs can tour the exterior and/or the interior of new property developments. They are created from virtual 3D models constructed within specialist 3D modelling software.
Professional Computer Generated Imagery (CGI) of a typical small development could range from £1,000 to £5,000. Most architectural visualisation companies will request to see your architectural plans in order to provide a fixed quote to create CGIs and/or 3D flythroughs of your property development, as the costs will depend on the size and complexity of the architecture to be modelled, as well as considerations like the number of different property types, whether you need internal views as well as externals, and whether you want static CGIs or 3D flythrough animations. Daily rates will typically range from £250 to £500 per day depending on the experience of the company, and projects can range from three days to ten days for simple projects. Larger, more complex developments can take weeks to visualise in 3D.
Single static CGIs can normally be delivered within a week, but there may be a lead time to book your project into the studio schedule. 3D flythroughs can take 4-6 weeks to produce because of the extent of 3D modelling involved but also because of the rendering time, which can add 10-14 days to the end of the project for large and complex animations. For a CGI package including images, animations and other property marketing materials, we recommend allowing 8-12 weeks. This provides time for your team to review work-in-progress and provide feedback as the CGI develops. No-one benefits when a project is rushed unnecessarily, and the best approach is to book your project in ahead of time to be sure of meeting your intended launch dates.
To obtain a price for your CGI project, you will normally be asked for your basic architectural plans (floorplans, elevations and site plan). Be clear about what you want – how many viewpoints? Static images and/or 3D flythrough animations? External and/or internal views? If you are not sure what you need, discuss your requirements with our project advisors. We are always delighted to talk through all the options and to make recommendations based on your needs and your budget.