CPS Homes secured planning permission to start an exciting development of 15 luxury apartments. Located in the heart of Cardiff Bay, the new development situates within a Grade II bathstone building. The development features Victorian designs with a modern twist which was an important selling point to potential buyers.
The client wanted to start launching their marketing campaign early to generate as much interest as possible. iCreate were commissioned to provide a visual package to assist with off plan sales for the new apartments on offer.
iCreate delivered two internal walkthrough animations that featured two typical apartment types on offer. We made sure to showcase the Victorian style and exquisite architectural detailing by working closely with our clients’ in-house interior designer. It was clear that the target buyer would be individuals seeking luxury living within reach of the city centre. Therefore, effort was made to highlight the modern functionality of the cityscape. In addition to the internal walkthroughs, we also produced a set of high resolution internal CGIs which featured heavily in all printed and online marketing.