Selling Homes Off Plan – The Benefits

20th Jun 2017

Large housebuilders have been selling unbuilt homes for a long time, but the traditional approach has been to construct a show home, or model home, reflecting at least one, and ideally all, of the different floor plans and house types available. The show home has traditionally been the key sales tool, providing home-buyers with a reason to visit the site, an understanding of the property, an example of the style and quality of finish, and somewhere tangible to look around, touch, feel and fall in love with.

But what if you could sell effectively without a show home? It’s not always feasible to build one, particularly on smaller sites, and in most cases it is not realistic to build a model of every different floor plan or house type. Show homes are expensive and time consuming to build. And waiting for a show home to be built, furnished and dressed can seriously delay your marketing, meaning that building work is well underway before your brochure is finished.

There are some pretty compelling benefits if you are able to sell your new homes early in the process:

  • You reduce your financial risk
  • You keep your lenders happy
  • You get a useful cash injection
  • You reduce the risk of building the wrong thing
  • You can test the market before over-committing
  • You can hold out for the best price
  • You have more certainty
  • You have less stress

At iCreate we work with housebuilders and their architects, agents and marketing partners, providing the visual solutions you’ll need to successfully capture the imagination of potential buyers and sell new homes before they’re built. Whether it’s a prestigious one-off build, a site of five units, or a large residential scheme, we’ll design a property marketing package to help you achieve your goals. Get in touch to find out how we can help you or click here to visit our website for more information.

Selling New Homes Off Plan

We’ve written a book about Selling New Homes Off Plan, which is a practical guide to off plan property marketing, written with an understanding of how people make their purchasing decisions.

You can download a PDF version of the book for free from our website, or get the Kindle or paperback version on Amazon.

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