If success hinges on winning the approval of Planners and Councillors, as it often does, it’s well worth investing in effective visual communication from the start.  Since 2003, we’ve been helping property developers and architects visualise their proposals accurately and realistically, so that planning decisions are made on the basis of real understanding, rather than just a hazy interpretation of your plans and drawings.

With iCreate on board as your 3D Visualisation partner, you can begin to leverage the power of Visualisation to present your proposals and achieve your goals.  From the earliest stages, 3D visualisation can help you block out your ideas, consider different options, and refine your plans, enabling you to design the very best scheme for your site.

And when it comes to submitting your application and presenting your scheme, we’ll deliver compelling, photorealistic CGIs that breathe life into your proposals; and accurate, reliable photomontages that demonstrate the true visual impact of your project.

Many thanks for your efforts throughout. You managed to deliver an excellent final product despite a tight time schedule and you were always very accommodating to what was an evolving design.

Ian Walsh

Assistant Development Engineer, Dover Harbour Board




We work with your team of architects, designers and consultants.  We can use your 3D models and supply ours to you.


We understand that your plans are evolving and subject to change.  We adapt our workflow as needed and we’re with you every step.


Founded in 2003, we have over a decade’s experience working with the UK property sector to present, promote and sell new schemes.


From VR to interactive to online marketing: With the latest technology at our fingertips, you won’t get left behind.


We love working with people who have a vision for the future that we can help to share.  Tell us, what does success look like?


Step 1:  What does success look like?

Before we start modelling your project, we seek to understand the real purpose of the imagery we’re creating.  What is the ultimate vision, what are the potential question marks, and what are the key selling points?  By considering what you are trying to communicate, the concerns you are seeking to allay, and the features you are hoping to highlight through our imagery, we are stacking all the odds in favour of success from the start.

Step 2:  Accurate 3D Modelling

Whatever format your plans are in, we’ll create accurate and detailed 3D models of your proposals, complete with photorealistic surface materials and lifelike landscaping, trees and planting.  If you’ve already got 3D models of your plans, you’re one step ahead:  we can import these into our software, so there’s no duplication of effort.  The model is the first step. We can then use this to deliver all sorts of graphics, depending on your needs.

Step 3:  Photomontage and Verified Views

What the planners really want to see is how your proposed development will impact upon the surrounding streetscape or landscape.  By showing your scheme in context, through a seamless merge of the 3D model with site photos from the viewpoints the Planners may specify, we can help ensure that decisions are based more on fact than on fear.
Before - a photograph of the existing site


After - the photograph merged with the 3D model


Step 4:  Compelling CGIs and Flythroughs

Photomontages may provide the rationale and the confidence that your key decision-makers will need, but sometimes – due to the angle of the view, the viewing distance or even the weather – they don’t always present you with the opportunity to spark imagination, engage emotions, or make it aspirational..  That’s why you need a set of high quality CGIs to complete the pitch.  With ‘golden hour’ lighting, incredibly lifelike trees and planting, and a genuine understanding of what makes this scheme special, we’ll deliver compelling imagery for PR, public consultation and committee presentations.

Step 5:  A Partner for the Long Term

When you engage iCreate as your 3D Visualisation partner, you can be confident that you’ll have the visuals you need, when you need them, as the project moves forward.  Whether you need us to make amendments to the 3D models based on updates to your plans, provide additional viewpoints, or progress to creating marketing collateral once the scheme has been approved, we will be happy to help.  And we ensure that the way we work is future-proof, meaning that if you later require animations, interactivity or virtual reality, your 3D scene is set-up to make this possible.

The next step?

We’d love to hear what you’re working on, and see where we can help.  Whether you know exactly what you need, or don’t know where to start, the first step is to call or email us to start the conversation.  We love questions, so ask away!
Give us a call now on 01792 824 894Email UsUse our Form

When a Vision Becomes a Reality

Here at iCreate we love to see photographs of projects we have visualised, and it’s always interesting to see how different/similar the vision and the reality are, like this one of the new West Ham Stadium. CGIs not only represent the completed site very accurately,...

Using CGIs and Flythroughs To Secure New Contracts

As a major contractor, or an architect, pitching for contracts requires a considerable amount of speculative design work which obviously comes at a cost, but it's vital to communicate your proposals to your client clearly and effectively.  Many clients now expect to...

An Attractive City Centre with More Green Space

The vision for Swansea City Centre is to create a more attractive environment, with more green space, and more reasons for people to spend time in the city centre. Swansea should be somewhere you want to take a walk, let the kids play, relax over coffee, catch a...

3D Animation For The Slate Conference & Event Venue

Our client brief was to provide a complete and compelling vision of The Slate, Warwick Conferences new conference and event venue, showcasing the flexibility and potential of the space available.  In the absence of any available photography which would demonstrate the...

The Property Marketing Toolbox

You're faced with lots of options for your property marketing, and the list is growing with the emergence of new visual technologies.  When it comes to allocating your marketing budget, you've got some choices to make! The Property Marketing Toolbox explores all the...

The City Deal: Creating Opportunities

The central idea of the Swansea Bay City Region City Deal - a deal which is touted as being worth £1.3bn to the regional economy – is to focus resources on key sectors which have been identified as offering the best potential for growth and opportunity. These are...

Creating a Vision for Milford Waterfront

Milford Haven Port Authority are forging ahead with their plans to make Milford Waterfront THE place to be, with the addition of accommodation, event spaces, retail and a fine dining restaurant, among other exciting plans. Their plans to create a dynamic and inspiring...

The ICREATE Framework for Selling Off Plan

When it comes to selling new developments off plan, the technology available to developers is advancing rapidly, with tools like virtual reality (VR) and interactive apps presenting new ways of presenting and sharing your vision.  But despite an overall willingness to...

Fairy Hill Hotel | Using CGIs for Planning

The owners of the iconic Fairyhill Hotel situated on Gower have unveiled plans to enhance the five star, grade two listed property with a state-of-the-art glass extension. After months of careful planning they have officially had the go-ahead and received full...

If You Believe in Swansea, Believe in the Vision

With the signing of the City Deal, Swansea Council has released a 3D flythrough that provides an inspiring vision for our city centre. The proposals deserve your wholehearted support. They offer a real chance to create a more inspiring place to spend time, a thriving...