SELLING NEW HOMES OFF PLAN

Download our new book for Housebuilders

If you’re a housebuilder, a sales professional or a marketing director, this book is for you. We’ve pulled together a raft of practical insight, to help you sell your new homes off plan faster, by understanding your buyers and mastering your property marketing.

  • Sell your new homes more quickly
  • Secure the full asking price
  • Provide an awesome buyer experience

SELLING NEW HOMES OFF PLAN

3D SERVICES FOR RESIDENTIAL DEVELOPERS

We work with housebuilders and their architects, agents and marketing partners, providing the visual solutions you’ll need to successfully capture the imagination of potential buyers and sell new homes before they’re built.  Whether it’s a prestigious one-off build, a site of five units, or a large residential scheme, we’ll design a property marketing package to help you achieve your goals.

THE 5-IN-1 FLYTHROUGH

ONE AMAZING 3D MODEL OF YOUR DEVELOPMENTS
FIVE WAYS TO SHARE THE VISION

3D SERVICES FOR RESIDENTIAL PROPERTY MARKETING

The 5-in-1 Flythrough from iCreate is a flexible, future-proof solution for presenting upcoming developments and selling new homes before they’re built.  From static CGIs for your brochure and signage, to flythroughs of the exterior and interior of your homes, to an interactive site plan for your marketing suite, the 5-in-1 Flythrough provides you with the compelling visual tools you’ll need to turn your vision into reality.

We take the time to understand your objectives, figure out ‘what success looks like’, and establish what is unique and special about the homes you are building.  Then we create an amazing 3D model of your development, including all the different house and block types and showcasing the best of your interiors.  Finally, we share the vision in five different ways – using your 3D model to create all or any of the following outputs:

FIVE WAYS TO SHARE THE VISION

CHOOSE ANY OR ALL OF THESE OUTPUTS DEPENDING ON YOUR NEEDS & YOUR AUDIENCE  

3D Flythrough

A full 3D flythrough of your development, including aerial views, a site tour, and flythroughs of featured home interiors.

Promotional Trailer

A shorter, high impact version of your flythrough, designed to generate excitement, engage emotions and spark curiosity in potential buyers.

High Resolution CGIs

Aerial views, house type CGIs, street scenes and interior renderings for use in your brochures, advertising and signage.

Interactive 3D Model

A desktop application for touchscreen that enables people to navigate around the site and explore their chosen housetypes, ideal for use in your marketing suite.

Virtual Reality Experience

An immersive experience designed for use with VR headsets, transporting your potential buyers into the future, engaging their emotions, and making your vision feel real.

Using CGIs and Flythroughs To Secure New Contracts

Whether you are a developer or an architect, an interior designer or any other organisation for that matter, pitching for contracts requires a considerable amount of speculative design work which obviously comes at a cost, but it's vital to communicate these proposals...

The ICREATE Framework for Selling Off Plan

When it comes to selling new developments off plan, the technology available to developers is advancing rapidly, with tools like virtual reality (VR) and interactive apps presenting new ways of presenting and sharing your vision.  But despite an overall willingness to...

Virtual Reality transports home buyers into the future…

Virtual Reality is revolutionising the property market by allowing prospective buyers to "try before they buy" from wherever in the world they may be. The experience allows the viewer to gain more of a sense and feel for the place. Using virtual reality technology,...

Does your business need VR?

If you’re selling new homes off-plan, wouldn’t you want to show clients around the properties? If you’re building an apartment block, wouldn’t it be great to ditch the floor-plans and give potential buyers the opportunity to walk through the rooms. VR can do this! VR...

5 reasons to use CGI before Photography in Property Marketing

CGI is defined as Computer Generated Imagery and replaces a more traditional form of image production; instead of taking a photograph or filming something existing, CGIs are built in a virtual 3D landscape, giving us the ability to produce what doesn’t yet exist, a...

CGIs Can Help You Sell Your Property

When it comes to selling a new build or unfinished property, high quality computer generated images (CGIs) are a key element of your marketing plan. Without CGIs, a prospective buyer will have to rely on their imagination using flat 2D drawings and plans, but with...

Spot the Difference – Compare our CGIs with photos of the finished builds”

We recently received these photographs of one of the housing sites we visualised last year, and it’s always interesting to see how different/similar the vision and the reality are. Cynics like to say that CGIs are unreliable and present an overly positive impression...

Selling Homes Off Plan – The Benefits

Large housebuilders have been selling unbuilt homes for a long time, but the traditional approach has been to construct a show home, or model home, reflecting at least one, and ideally all, of the different floor plans and house types available.  The show home has...

The Property Marketing Toolbox

You're faced with lots of options for your property marketing, and the list is growing with the emergence of new visual technologies.  When it comes to allocating your marketing budget, you've got some choices to make! The Property Marketing Toolbox explores all the...

360 Video Walkthroughs – an alternative to traditional flythroughs

360 Videos are a new kind of video file that lets the viewer rotate their view, while a walkthrough video is playing.  In a piece of work recently completed for Waterstone Homes, we delivered a 360 video in addition to a 'normal' flythrough, enabling potential buyers...

PROPERTY MARKETING STRATEGY

SELLING HOMES OFF PLAN IS ABOUT MORE
THAN JUST SHOWING THE FLYTHROUGH

When you work with iCreate, we don’t just produce a flythrough.  We engage our whole brains in helping you to successfully sell your new homes off plan.  That includes thinking about your branding and marketing strategy, creating brochures and online content that captures the imagination of potential buyers, and ensuring you’re well set up in your marketing suite.

Strategy & Branding

Who is your ideal buyer and what do they need to see from you?  The unique ICREATE framework ensures we develop a strategy based on what your buyers need and want.

Brochures & Copywriting

Printed marketing materials give your buyers something tactile and real to hold on to, as well as building their confidence and providing the rationale they need to buy from you.

Social & Online Presence

Our web marketing team will create a website for your company or your development, look after your online advertising, and help build an online community around your new homes.

Marketing Suite Technologies

We’ll help you leverage the benefits of the right technologies to engage with your buyers.  Our goal is to make your sales manager’s job easier, providing the tools to help secure reservations at an earlier stage, and at the right price.

Events & Exhibitions

Our design team is on hand for all your exhibition, display and signage requirements.  We can also help plan your launch event, deliver bespoke content for those events, and ensure all the tech runs smoothly.

FIVE REASONS TO CHOOSE ICREATE

Simplicity

We make complicated projects simple, even when there are lots of moving parts.

Trust

Housebuilders of all types and sizes trust us with their property marketing needs.

Experience

Founded in 2003, we have over a decade’s experience working with residential developers.

Technology

With the latest technology at our fingertips, you won’t get left behind.

Vision

We help you achieve your goals by focusing on what success looks like to you.

WHAT DOES SUCCESS LOOK LIKE TO YOU?

In every context, this is the first question we ask. With the right team on your side, you’ll be well on the way to turning your vision into reality.  Call Dawn, Kyle or Mai to chat about your upcoming projects.  Whether you know exactly what you need or you’re just exploring options, the first step is to pick up the phone or drop us an email.  We love questions, so ask away!

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