Points on a map

If you build a great experience,
customers tell each other about that.
Word of mouth is very powerful.

JEFF BEZOS

CREATING AN IMMERSIVE EXPERIENCE

VIRTUAL REALITY AND AUGMENTED REALITY CONTENT TO TRANSPORT YOUR AUDIENCES INTO THE FUTURE

As virtual reality technology becomes more accessible, and therefore more widespread, businesses in all sectors are exploring its many uses.  Architecture & Property Marketing have quickly emerged as one of the most immediate and obvious applications for this technology, which has the power to transport audiences into a world that doesn’t yet exist.

When you put on a Virtual Reality headset for the first time, and find yourself immersed in a virtual world, you can’t help but take notice.  Virtual Reality has the power to transport us into the future in a way that flythroughs and videos simply cannot match.

It’s the experience of “actually being there” that makes Virtual Reality such a powerful sales or presentation tool, because it affects us on an experiential level.

With no imagination needed, your viewers are dropped into the centre of your vision, able to look around your new development site as if they are actually standing on the street or walking in the rooms.  They are immersed, mind and body, in the environment – and this is powerful because it tricks the subconscious mind into believing that it’s real.

Being in a virtual reality environment forms memories in the brain, memories of actually being there and how it makes you feel, which is quite different from the memory of watching a presentation on a screen.

Dawn Lyle

iCreate

Does your business need VR?

If you’re selling new homes off-plan, wouldn’t you want to show clients around the properties? If you’re building an apartment block, wouldn’t it be great to ditch the floor-plans and give potential buyers the opportunity to walk through the rooms. VR can do this! VR...

Virtual Reality and Augmented Reality in Property Marketing – Can you Believe the Hype?

If you're looking for engaging ways to present your new developments to potential buyers and investors, you may be wondering about Virtual Reality and Augmented Reality. These two technologies have generated quite a bit of excitement among estate agents and property...

The ICREATE Framework for Selling Off Plan

When it comes to selling new developments off plan, the technology available to developers is advancing rapidly, with tools like virtual reality (VR) and interactive apps presenting new ways of presenting and sharing your vision.  But despite an overall willingness to...

Virtual Reality transports home buyers into the future…

Virtual Reality is revolutionising the property market by allowing prospective buyers to "try before they buy" from wherever in the world they may be. The experience allows the viewer to gain more of a sense and feel for the place. Using virtual reality technology,...

The Tywi Path | Using 360° Animation for Engagement, Consultation and Promotion

The proposed 16 mile long "Tywi Path" is a traffic free pathway through an idyllic valley alongside the magnificent River Tywi as it flows from Llandeilo to Carmarthen in one of the most scenic areas of Wales. Led by our client, Carmarthenshire County Council, the...

Using Virtual Reality at Events

VR can transport you to real or imagined places instantly - take clients on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour of your factory or shop, or why not transport them to a virtual showroom to view your latest...

Creating an Immersive Experience For Your Business

As virtual reality technology becomes more accessible, and therefore more widespread, businesses in all sectors are exploring its many uses. Architecture & Property Marketing have quickly emerged as one of the most immediate and obvious applications for this...

360 Video Walkthroughs – an alternative to traditional flythroughs

360 Videos are a new kind of video file that lets the viewer rotate their view, while a walkthrough video is playing.  In a piece of work recently completed for Waterstone Homes, we delivered a 360 video in addition to a 'normal' flythrough, enabling potential buyers...

OUR TECHNOLOGY

HTC VIVE VR

HTC VIVE VR HEADSET

The Vive is a tethered VR system, which means it is wired into a computer, making it less portable but also a whole lot more powerful than mobile solutions.  With a virtual reality experience developed for the Vive, your viewers find themselves immersed in 3D space, able to look and move around, as well as navigate and interact using handheld controllers.  A Vive system can be installed in your sales suite, or set up at events and exhibitions, providing a seriously engaging experience for modern audiences.

Samsung Gear VR

SAMSUNG GEAR VR HEADSET

The Samsung Gear is a popular VR headset that your Samsung S7 mobile phone clips in to.  The content is delivered as 360 video – a series of camera viewpoints or a travelling walkthrough of your new developments, during which the viewer can turn their head to look around them in any direction.  Very immersive, portable, and requiring no interaction from the ‘wearer’, this is a great solution for those just dipping a toe into the exciting world of virtual reality.

Microsoft HoloLens AR

HOLOLENS AR HEADSET

The Microsoft HoloLens is an Augmented Reality headset, which means it’s more like a visor – you can still see the room around you.  In an AR experience, virtual content is overlaid onto your view of the real world (whereas in VR, the virtual content completely replaces your view).  This is a powerful mobile system – all the technology is built into the visor, so no phone or PC required.  It’s also a collaborative system, so you can share your experience with other people for meetings and presentations.

When you work with iCreate, VR is just one of five ways to share your vision

ONCE WE’VE CREATED YOUR 3D ENVIRONMENT IN OUR SOFTWARE, WE CAN DELIVER CONTENT IN ANY OR ALL OF THESE WAYS:  

3D Flythrough

Promotional Trailer

High Resolution CGIs

Interactive 3D Model

Virtual Reality Experience

NEED ADVICE?

We love questions, so ask away. Email UsCall Us

FIVE REASONS TO CHOOSE ICREATE

Simplicity

We make complicated projects simple, even when there are lots of moving parts.

Trust

Large corporations and small businesses alike, trust iCreate to deliver what we promise.

Experience

Founded in 2003, we have over a decade’s experience working with the UK property sector.

Technology

With the latest technology at our fingertips, you won’t get left behind.

Vision

We help you achieve your goals by focusing on what success looks like to you.

WHAT DOES SUCCESS LOOK LIKE TO YOU?

In every context, this is the first question we ask. With the right team on your side, you’ll be well on the way to turning your vision into reality.  Call Dawn, Kyle or Mai to chat about your upcoming projects.  Whether you know exactly what you need or you’re just exploring options, the first step is to pick up the phone or drop us an email.  We love questions, so ask away!

 

Fill out my online form.