CGI Company New York

Computer Generated Imagery, or CGI, refers to photorealistic 3D visualisations of new developments, created using advanced 3D modelling and rendering software.  A static image of a new development is often referred to as “a CGI”.

Computer Generated Imagery is created by 3D visualisers working in 3D modelling software.  Virtual 3D models of new developments are constructed based on the 2-dimensional architectural drawings (floorplans and elevations), and then realistic surface materials, landscaping and lighting effects are applied to those virtual models.  Finally, virtual cameras are positioned to produce images of the models from selected viewpoints, or to move around the models to produce 3D flythroughs.

CGI provides New York buyers with a clear and compelling view of what a new home will look like, helping them feel confident in purchasing off-plan. Detailed, photorealistic CGI builds trust and helps prospective buyers emotionally connect with what it would be like to live in the space.

For New York developments, CGI typically requires architectural drawings such as floorplans, elevations, and site plans. If a 3D model (like SketchUp or Revit) exists, it can serve as a starting point. Additional documents, such as M&E plans, kitchen and bathroom layouts, and landscaping designs, may be requested. A full specification of exterior materials and landscaping is essential, and for interior CGI, details on fixtures and finishes are required. Our team is happy to discuss your vision and ensure all details align with the project requirements.

A 3D flythrough is a computer generated animation video that travels around a new property development, to show what it will look like, before it’s built.  3D flythroughs can tour the exterior and/or the interior of new property developments.  They are created from virtual 3D models constructed within specialist 3D modelling software.

The cost for CGI services for a small New York development ranges from $1,300 to $6,500. Pricing depends on the project’s complexity, number of views, and whether static images or 3D animations are needed. Daily rates typically range from $320 to $650, with projects taking anywhere from three days for simple tasks to several weeks for larger developments.

Single static CGIs can normally be delivered within a week, but there may be a lead time to book your project into the studio schedule.  3D flythroughs can take 4-6 weeks to produce because of the extent of 3D modelling involved but also because of the rendering time, which can add 10-14 days to the end of the project for large and complex animations.  For a CGI package including images, animations and other property marketing materials, we recommend allowing 8-12 weeks.  This provides time for your team to review work-in-progress and provide feedback as the CGI develops.  No-one benefits when a project is rushed unnecessarily, and the best approach is to book your project in ahead of time to be sure of meeting your intended launch dates.

To obtain a price for your CGI project, you will normally be asked for your basic architectural plans (floorplans, elevations and site plan).  Be clear about what you want - how many viewpoints?  Static images and/or 3D flythrough animations?  External and/or internal views?  If you are not sure what you need, discuss your requirements with our project advisors.  We are always delighted to talk through all the options and to make recommendations based on your needs and your budget.