Swansea City Regeneration

2023

2023

A few weeks before UK REiiF 2023, we were approached about producing an updated 3D flythrough of Swansea, to show a raft of new schemes now coming forward - around 20 new schemes across the wider city area!

Given the time constraints, and the need to deliver something in time for the UK’s biggest real estate investment and infrastructure exhibition, we suggested a stylised approach for the 3D flythrough, showing much of the existing surrounding context of the city in simplified white blocks, and highlighting the key development schemes in gold. (Swansea has a new golden bridge, and a new golden arena - somehow, gold just felt right for this project!)

New developments were modelled as low detail blocks, which is an incredibly fast and efficient approach to 3D visualisation. A dynamic effect was used to “build” each scheme as the camera flies past.

Recently delivered schemes (which we had already modelled for previous flythroughs) were included in full colour as we had all the assets on file. And thanks to these pragmatic decisions, the whole animation was delivered within a 3-4 week timescale, ready for presentation to developers and investors, and providing a great overview of Swansea’s “golden age” of development and regeneration.

A Stylised Approach to a 3D Flythrough: White and Gold

Regular visitors to this website will know that iCreate has been supporting Swansea Council with 3D visualisation services over the past decade, to assist with the communication of the city’s extensive regeneration. A huge amount of redevelopment has been delivered in recent years, including the opening of the new “taco bridge” and the fantastic Swansea Arena in 2022. It has been exciting to see “the city of 3D flythroughs” become a city where the council is actually delivering the vision they set out some years ago.

But regeneration across the city is continuing apace, with both public and private sector developments underway and coming soon. In 2003, we delivered an updated 3D flythrough using a stylised approach, which came together quickly and efficiently over a 3-4 week timescale.

All this to say: we absolutely love working with clients on the challenge of presenting town centre regeneration schemes, and we tailor our proposals to the needs and resources of each new project. From photoreal to indicative, from low-poly block modelling to dynamic visual effects, we’ll find the right approach for your project. Let’s set up a meeting to see how we could support your regeneration flythrough requirements over the short, medium and long term!