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Selling New Homes Off Plan?
For our best property marketing advice, download our guide for housebuilders who are selling new homes off plan.
Learn how to increase the effectiveness of your marketing materials by understanding your buyers and their 7 ‘needs’. It’s a proven, tested framework that gives your buyers everything they need to make a decision.
When it comes to selling a new build or unfinished property, high quality computer generated images (CGIs) are a key element of your marketing plan. Without CGIs, a prospective buyer will have to rely on their imagination using flat 2D drawings and plans, but with them, buyers can see exactly what the property will look like when all the works are completed.
Modern CGIs are so realistic that they’re often mistaken for photographs, they can bring an empty room to life with a vast range of interior design solutions, making it easier for a potential buyer to imagine what living in that property might feel like. CGIs are most often used by developers but they can also be helpful for owners with properties undergoing refurbishment which might need to be let before completion. CGIs can also help with planning applications as part of a visual assessment.
Here’s what you need in order to produce a CGI quickly and accurately:
Any plans, elevations and sections you have available including a site plan indicating the views that the CGIs are to show
Any photographs of the surrounding area, ideally from the viewpoints to be shown
A schedule of materials or elevations indicating materials to be used
A 3D model and a topographical survey if available – these are not essential but can help move things along more quickly
For interiors it is important to have details of any furniture and finishes. The more information provided, the more accurate the final image will be. You can see some examples of our recent CGIs here but if you are interested in producing CGIs for your project, get in touch to see how we can help you.
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Important Notice
iCreate has worked for 18 years with hundreds of clients, including property developers, Architects and Marketing Agencies across the UK. We produce Images, Animations, Flythroughs and marketing packages. Our Firm works with companies and businesses looking for marketing materials with impact, that help to sell our clients schemes. Working with clients around the world, we’re always striving to produce quality innovative materials that work, helping our clients to become successful and allowing all stakeholders to aim for the same vision. Virtual Reality and Interactive Property Marketing – 3D Animation and CGIs & VVMs for Planning – CGI Company – Photo Montage and VVMs (Visually verified montages) – 3D Architectural Visualisation, 3D Rendering Services , 3D Visualisation Service, Animation and flythroughs – Virtual Reality and 360 – Full Property Marketing Packages and 3D Architectural Visualisation & Illustration as well as being a 3D Modelling Company – Working with clients in London, Swansea, Bristol, Birmingham, Manchester, Liverpool, Glasgow, Leeds, Sheffield, Bradford, Newcastle and also in the counties of West Midlands, West Yorkshire, Southampton-Portsmouth – United Kingdom – UK – Wales
UK Company Number: 04963194. VAT Number: 850540642
UK Company Number: 04963194. VAT Number: 850540642