City Regeneration


City Regeneration


UK local council regeneration project specialists

iCreate can liaise with architects and developers on your city regeneration projects and turn the plans into 3D visualisation.  We produce engaging CGI imagery & 3D flythrough animations of city centre regenerations in the UK.

City Regeneration CGI Flythrough – The City & County of Swansea

iCreate needed to liaise with around 10 different architects and developers from across the private and public sectors to create this city regeneration CGI flythrough. The first version of the flythrough was required within a tight timescale, which meant we needed to undertake significant direct liaison with each of the individual developers. It was also important to take account of sensitivities around some of the developments which were not yet approved and confirmed.

Why use CGI for your city regeneration project?

3D visualisation of your planned and proposed city regeneration schemes is one of the most powerful communication tools at your disposal as a local authority, because it helps everyone understand and appreciate the vision you have for regeneration sites, building confidence, clarity and certainty in the minds of local residents, potential investors, development partners and other stakeholders – both internal and external.

CGI Imagery

Creating engaging city regeneration CGI imagery is our bread & butter. It allows local councils in the UK to showcase their plans in unrivalled detail.

3D Animation

We can create bespoke CGI animations of your regeneration projects. Being able to show your vision in incredible detail can make the difference between getting a contract or not.


We can even create a full virtual reality experience of your city regeneration project, putting the end-user into your vision for the full immersive experience.

Why Use iCreate, for your city regeneration CGI?
iCreate works with local authorities, council leaders and regeneration professionals across the UK and beyond, to share the vision for new developments and regeneration proposals.  iCreate delivers all the components of your city regeneration cgi projects, which means you’re working with one team of creative professionals who talk to each other and see the bigger picture.

Results Driven

Our CGIs have helped many clients throughout the UK achieve winning results in their projects.

Innovative Ideas

We strive to provide innovative ideas to make your regeneration campaigns a success.

Part Of Your Team

We don't want to be just a third party providing a service. We want to be part of your team.


Computer Generated Imagery, or CGI, refers to photorealistic 3D visualisations of new developments, created using advanced 3D modelling and rendering software.  A static image of a new development is often referred to as “a CGI”.

Computer Generated Imagery is created by 3D visualisers working in 3D modelling software.  Virtual 3D models of new developments are constructed based on the 2-dimensional architectural drawings (floorplans and elevations), and then realistic surface materials, landscaping and lighting effects are applied to those virtual models.  Finally, virtual cameras are positioned to produce images of the models from selected viewpoints, or to move around the models to produce 3D flythroughs.

CGI (Computer Generated Imagery) provides a clear and compelling understanding of what a new home will look like, so that purchasers have the confidence to buy a new build property before it’s built.  Accurate, detailed and photorealistic CGI builds confidence and clarity in the minds of prospective buyers, whilst also helping people to engage emotionally with what it could be like to live in a new home.

CGIs of new property developments are normally based on the architectural drawings – floorplans, elevations, site plans.  If your architect has created a 3D model file (eg in SketchUp or Revit), this is a useful starting point for your 3D visualisation team but is not essential.  Additional drawings such as sections, M&E plans, kitchen and bathroom plans, topographical surveys and landscaping plans may also be requested.  A full and detailed specification will be required for external materials and landscaping.  For internal CGI, a specification for internal materials, fixtures and fittings is required so that your 3D visualiser can ensure the CGI reflects exactly what you are intending to build.  Interior designs can be provided in the form of mood boards or pinterest boards, or you can request that your 3D visualiser comes up with the interior designs to suit the aspirations of your ideal buyer.  In most cases, your 3D visualiser will be happy to work with you to understand your vision, if there are any gaps in the drawings, plans or reference materials that you have available.

A 3D flythrough is a computer generated animation video that travels around a new property development, to show what it will look like, before it’s built.  3D flythroughs can tour the exterior and/or the interior of new property developments.  They are created from virtual 3D models constructed within specialist 3D modelling software.

Professional Computer Generated Imagery (CGI) of a typical small development could range from £1,000 to £5,000.  Most architectural visualisation companies will request to see your architectural plans in order to provide a fixed quote to create CGIs and/or 3D flythroughs of your property development, as the costs will depend on the size and complexity of the architecture to be modelled, as well as considerations like the number of different property types, whether you need internal views as well as externals, and whether you want static CGIs or 3D flythrough animations.  Daily rates will typically range from £250 to £500 per day depending on the experience of the company, and projects can range from three days to ten days for simple projects.  Larger, more complex developments can take weeks to visualise in 3D.

Single static CGIs can normally be delivered within a week, but there may be a lead time to book your project into the studio schedule.  3D flythroughs can take 4-6 weeks to produce because of the extent of 3D modelling involved but also because of the rendering time, which can add 10-14 days to the end of the project for large and complex animations.  For a CGI package including images, animations and other property marketing materials, we recommend allowing 8-12 weeks.  This provides time for your team to review work-in-progress and provide feedback as the CGI develops.  No-one benefits when a project is rushed unnecessarily, and the best approach is to book your project in ahead of time to be sure of meeting your intended launch dates.

To obtain a price for your CGI project, you will normally be asked for your basic architectural plans (floorplans, elevations and site plan).  Be clear about what you want – how many viewpoints?  Static images and/or 3D flythrough animations?  External and/or internal views?  If you are not sure what you need, discuss your requirements with our project advisors.  We are always delighted to talk through all the options and to make recommendations based on your needs and your budget.

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