Swansea Vision 2030 - Case Study

BEACONS GATE, BRECON - EXTERNAL FLYAROUND

Fly-throughs, Virtual Reality and CGIs to visualise Swansea's Future Opportunities.

Our client, PAR Homes, were able to launch their new luxury development campaign by using a full marketing package to showcase a new real estate development in Brecon, Mid Wales. iCreate delivered high quality Interior and Exterior CGI images, a 360° VR experience, 3D Animated Walkthroughs and a professionally designed Property Marketing brochure. The Property Marketing package provided PAR Homes with a successful launch of the Beacons Gate campaign, allowing them to get a head start with selling their homes off-plan.

THE OPPORTUNITY

PAR Homes had received planning permission to start developing a new scheme of 13 properties in a beautiful area of Brecon, Mid Wales. The development, called ‘Beacons Gate’, consists of a mixture of eleven house types and two apartments.

Brecon is a very sought-after residential and commercial location, so the team at iCreate knew it was important to emphasise the high quality of the site. iCreate also kept in mind to showcase the famous idyllic Welsh scenery of the Brecon Beacons to assist PAR Homes in targeting potential new audiences.

THE SOLUTION

iCreate delivered a complete property development marketing package to provide prospective buyers with everything they would need in order to buy off plan. The team started off with gaining an understanding of the development and the location, to ensure that the deliverables will be effective in marketing.

The Property Marketing package deliverables consisted of a range of high quality interior and exterior CGI images, as well as interior and exterior 3D Animation flythroughs of the properties and the exterior landscape of the scheme. PAR Homes also received a 360° VR experience of the estate and a professionally designed property marketing brochure showcasing the different house type CGIs, property specifications and written text copy for marketing.